Identifying the insights that lead to business growth

The world of business is tougher than ever. Delivering business intelligence and insights at the speed decision takers now expect requires new thinking. Applying the Pareto Principle: 80% of the benefit is driven from 20% of the research, we recommend an iterative approach. We believe daily feedback is required from project start. We call it responsive research.

To find out more contact tomkerr@thoughtr.onmicrosoft.com